Branding and website for Dutchie Bicycles, traditional bikes from Holland. I came up with the name ‘Dutchie’, created the logo and designed the labels for the bikes. I wanted to create a brand with traditional Dutch branding elements (such as the crown and the gold colour) but also be very stylish and cool. It's great to see the bikes out on the streets of London! I also designed the website and art directed the photoshoot.